CENTRE FOR EXPERIENCE DESIGN
SINGAPORE POLYTECHNIC

500 DOVER ROAD, T11A203
SINGAPORE 139651


TEL: +65 6879 7971
FAX: +65 6870 7051
LIT@SP.EDU.SG

Wednesday, September 5, 2007

JOSEPH PINE DOES THE 'YES, AND' EXERCISE

Those who have read The Experience Economy would know what is the 'Yes, And...' Exercise, and how it can help build ideas and encourage innovation.

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