CENTRE FOR EXPERIENCE DESIGN
SINGAPORE POLYTECHNIC

500 DOVER ROAD, T11A203
SINGAPORE 139651


TEL: +65 6879 7971
FAX: +65 6870 7051
LIT@SP.EDU.SG

Wednesday, September 5, 2007

IKEA...UNBORING EXPERIENCE

This Spike Jonze piece was commissioned by IKEA to advertise its new lamp...The result? Another typical IKEA experience...unboring.

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